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Challenge

To find out what challenges we were facing, I asked myself some initial questions. Who is our main user? Who is our audience? What goals will users want to achieve when using the app? How can we improve the speed between our users and their objectives?

 

Stating the assumptions was imperative to the process because it would allow us to figure out what was actually accurate and what was not. the problems that could arise and how we could solve them.

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  • Business objectives: how the company strives to be successful in the market, how the company can stand out from others?

  • Users: Who is our audience? (Behavioral archetypes, people, etc.)

  • User Goals: What goals will users want to achieve by using the app?

  • Potential Features: How can we improve the speed between our users and their targets?

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